Branding

Cruise, Don’t Drift, to Get Organizational Clarity and Alignment

I recently witnessed one of the best examples of organizational clarity and alignment on a week-long cruise to the…

Could You Sell This Pencil?

Consumers care about benefits. Learn how to sell using benefits in this On The Mark article, and refine your messaging with a credit union marketing assessment.

Be Deliberate, Not Desperate, With Your Marketing

“We’re in a recession—we’ve got to cut marketing!”

7 Keys to Cultivating Creative Courage

Discover the 7 keys to cultivating creative courage with On The Mark’s creative services. Implement these key points to enhance your team’s performance.

4 Super Bowl Branding Lessons From Super Bowl 55 Commercials

Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl.And the commercials. You can't forget about the commercials. Although I’m an avid football fan (especially fantasy football), I honestly watch...