Branding Archives - Page 3 of 3 - On the Mark Strategies

Six Money Habits Gen Z Wishes You’d Teach Them

Gen Z money habits are a thing of intrigue for many credit union and community bank marketers. So let’s take a closer…

Seven Easy Ways to Refresh Your Website

Your website says a lot about you. To say the right things about your brand, your website may need a redesign.

Planting Trees and Strategic Plans at Your CU or Community Bank

An old adage goes, "The best time to plant a tree is 20 years ago; the next best time is today." You could easily say the same for strategic planning (although we certainly hope the strategic plans at your credit unions or community banks aren't 20 years old!). [bctt...

Man-Branding with Manly Bands

My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands.

How to Win at Content Marketing: 3 Keys

Your content marketing efforts can either accelerate your growth, or they can be part of what causing consumers’…

How To Operationalize Your Brand

One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your…

How to Create a Compelling Brand Personality

If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your…

How Telling Your Brand Story Elevates Your Business

Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat).

Five Consumer Experience Statistics You Should Know

These days, it’s all about the consumer’s experience. And you don’t need to go far to see that.

Expressing Gratitude Key in Communicating Your Brand Post-Coronavirus

Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving. Most...

Do You Know What You Want Your Employees to Do?

Organizational clarity, or lack thereof, is sometimes easier to recognize in another organization than our own.

Curbside Series Part 1: Delivering Curbside Member Experience

The coronavirus outbreak continues to reshape how the American retail landscape looks and operates.

Curbside Employee Experience: The New EX Factor

You’ll have to bear with me. I’m on the way home from my weekly trek to the supermarket.

Cruise, Don’t Drift, to Get Organizational Clarity and Alignment

I recently witnessed one of the best examples of organizational clarity and alignment on a week-long cruise to the…

Could You Sell This Pencil?

Consumers care about benefits. Learn how to sell using benefits in this On The Mark article, and refine your messaging with a credit union marketing assessment.

Be Deliberate, Not Desperate, With Your Marketing

“We’re in a recession—we’ve got to cut marketing!”

7 Keys to Cultivating Creative Courage

Discover the 7 keys to cultivating creative courage with On The Mark’s creative services. Implement these key points to enhance your team’s performance.

4 Super Bowl Branding Lessons From Super Bowl 55 Commercials

Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl.And the commercials. You can't forget about the commercials. Although I’m an avid football fan (especially fantasy football), I honestly watch...