Blog - On the Mark Strategies

Make Your Institution’s Resolutions More Than Words on Paper

The initiatives you decided to pursue in your strategic planning session are essential to your success in 2023.

The Not-So-Secret Sauce to Success

Elevate your credit union to new heights with the help of On the Mark Strategies’ comprehensive leadership training programs.

Be as Memorable as a Holiday Movie

Branding, Strategy

Imagine if your credit union or community bank was as memorable as a holiday movie. It would be a game-changer!

Consensus is Dangerous

Leadership

Trust me: it’s worth the time and energy to fight over your institution’s future.

What Compelling Copy Looks Like (Part One)

Marketing

Give your members or customers an identity that sells.

What’s In a Name? A Lot, Actually.

Branding

Transform your credit union with a new brand identity that speaks to your members. On The Mark Strategies can guide you through the process.

Seeing is Engaging

Leadership

As leaders, we must see everything—including what is closest to us. That should start with your people.

Play Nice! How Senior Leadership and the Board Should Cooperate

Leadership

Good leadership isn’t a game of who can fool the other. It’s about getting results.

Fun Holiday-Themed Marketing Ideas

Marketing

Grow your credit union with effective marketing strategies tailored to your unique needs. On The Mark Strategies can help you through the process.

Three Ways to Thank Consumers

Branding, Marketing

You’re not getting far off the starting block without saying the occasional “thank you.”

You’re Boring? Then Market Like an Insurance Company

Branding, Marketing

Help your brand stand out with marketing that is anything but boring. Learn more in this On The Mark Strategies credit union creative services post.

Holiday Products Consumers Love

Branding, Strategy

It’s been a hard year. Use your products to bring some cheer to your customers and members this holiday season.

Three Marketing Lessons from the US Military

Branding, Marketing

America’s military has shown time and again the power of great marketing to stir people to great action.

Bump, Don’t Butcher Your Marketing Budget

Marketing, Strategy

During slowdowns, most institutions start cutting their marketing budgets. But is that the right strategy?

Write Email Newsletters People Want to Read

Marketing

Email newsletters are a dime a dozen these days. That means it’s more important than ever to stand out.

Why You Should Lead Like a New Hire

Leadership

There are plenty of lessons you learn from being “the new guy.”

Your Brand Is More Than a Fun Costume

Branding

Don’t cast your brand aside after one fun night. Let’s take a look at what really brings it to life.

Go Deep Rather Than Wide With Your Marketing

Marketing

When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel…

Let Go, and Let Others

Leadership

All organizations, including credit unions and community banks, struggle with delegation and bottlenecks.

All-Aboard! How to Get Maximum Participation During Planning Sessions

Speaking, Strategy

You want as many ideas as possible during strategic planning. But sometimes, all you get are crickets instead.

Employees Falling Like Leaves? Here’s How to Keep Them Going

Leadership

Q4 stress can quickly lead to an exasperated workforce if you’re not careful. Let’s change this situation.

Time’s Ticking…Don’t Forget to Succession Plan!

Leadership, Strategy

Who’ll steer your institution’s future? Do you know? If not, you’re entering dangerous waters.

Know Your Competition’s Next Move

Strategy

If you’re going to play the game, it’s important you know your competition’s strategy.

Five Must-Read Industry Articles From 2022 (So Far)

Learning & Development

These days, your credit union or community bank can’t afford to fall behind.

Your CFO’s Best Friend During Budget Cuts

Marketing

CFOs are, understandably, making budget cuts across the board right now. As the economic downturn following COVID-19 takes its toll on the market and on individual consumers, credit union and community bank leaders are looking for anywhere they can cut spending. But...