Branding Archives - Page 2 of 3 - On the Mark Strategies

Credit Union Brand Training Isn’t a One-and-Done Affair

Effective credit union brand training lasts a lot longer than one training session. Read more in this On The Mark Strategies post.

Is Your Credit Union Website Missing the Mark?

Learn about some major bank and credit union website pitfalls in this On The Mark Strategies article.

Logos You Love…and What They Say About Credit Union Logo Development

This On The Mark Strategies article looks at three popular logos for lessons to help your credit union logo development.

Consumers Surfing the Web? Make Your Bank or Credit Union Website the Beach

Make your bank or credit union website more attractive with this On The Mark Strategies article!

Pick a Name…Any Name?

Picking a new community bank or credit union name can be magical, but it’s not random. Read more in this On The Mark Strategies post.

Don’t Forget Your History

Your past and future can coexist. Read more about credit union branding and marketing in this On The Mark Strategies article!

When to Rebrand

When should you rebrand? Find out the five key moments in On The Mark Strategies’ credit union and community bank branding article.

Clean Up Your Front Porch

Your website is your front porch, and it leaves a powerful first impression (good or bad).

Logos and Taglines and Brands…Oh My!

These three words seem easily understandable on the surface, but they’re actually as deep as an ocean.

Be as Memorable as a Holiday Movie

Imagine if your credit union or community bank was as memorable as a holiday movie. It would be a game-changer!

What’s In a Name? A Lot, Actually.

Transform your credit union with a new brand identity that speaks to your members. On The Mark Strategies can guide you through the process.

Three Ways to Thank Consumers

You’re not getting far off the starting block without saying the occasional “thank you.”

You’re Boring? Then Market Like an Insurance Company

Help your brand stand out with marketing that is anything but boring. Learn more in this On The Mark Strategies credit union creative services post.

Holiday Products Consumers Love

It’s been a hard year. Use your products to bring some cheer to your customers and members this holiday season.

Three Marketing Lessons from the US Military

America’s military has shown time and again the power of great marketing to stir people to great action.

Your Brand Is More Than a Fun Costume

Don’t cast your brand aside after one fun night. Let’s take a look at what really brings it to life.

When Members Are In Trouble, Communicate Double

Member communication can sometimes feel like another thing on your to-do list, especially if you’re also juggling…

What’s Your Organization’s Mindset?

I’m sure you’ve all heard about having a growth mindset. But is that the only mindset vital to your credit union or…

What TV Fathers Teach Us About Content Marketing

Father’s Day is this weekend; and as much fun as it is to give the father figures in our lives an appropriately good…

What Disney+ Teaches Credit Unions and Banks About Branding

Oh yes, I did. I signed up for Disney+ within the first week. As an avid fan of all things Disney, Star Wars and…

Want Younger Members? Try Sticker Marketing.

You want to get younger. But how? Try sticker marketing…

Want Growth? Refine Your Niche.

If you want a case study in defining your niche, look no further than Oxygen.

Three Ways to Improve Your Lobby Experience

No one likes to make people wait, but sometimes you have to do it.

Three Ways to Get New Consumers (and Retain Them Too)

Your credit union or community bank needs new members or customers.

Three Keys to Better Branding in 2021

Branding in 2021 is not going to look massively different than branding in previous years...it will just be about a thousand times more critical that you get it right. In the current market environment, financial institutions need a lot to succeed. Dedicated staff,...

The One Leadership Mindset for Growth in Change

GROWING PAINSGrowing Pains. Or...growing pains. Ah, now didn’t those two things bring two very different visceral responses?The former was a beloved, if not a bit cheesy in retrospect, sitcom chronicling the exploits of the Seaver family, of Long Island, New York....

Testimony of a First-Time Homebuyer

Your credit union or community bank is constantly chasing younger demographics – Gen Zers…

Stay True to Your Brand During Pandemic

This post originally appeared on news.cuna.org. Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies. He addressed branding...

Six Money Habits Gen Z Wishes You’d Teach Them

Gen Z money habits are a thing of intrigue for many credit union and community bank marketers. So let’s take a closer…

Seven Easy Ways to Refresh Your Website

Your website says a lot about you. To say the right things about your brand, your website may need a redesign.

Planting Trees and Strategic Plans at Your CU or Community Bank

An old adage goes, "The best time to plant a tree is 20 years ago; the next best time is today." You could easily say the same for strategic planning (although we certainly hope the strategic plans at your credit unions or community banks aren't 20 years old!). [bctt...