We get a lot of questions about website development from financial institutions looking to upgrade their digital presence. Some are technical, some are strategic and some reveal common misconceptions about how modern websites should work.
The truth is, your website isn’t just a digital brochure anymore. It’s often the first (and sometimes only) interaction potential consumers have with your organization. It needs to work flawlessly, look professional and give you the control you need to keep it current and relevant.
Let’s dive into some of the most common questions we hear and give you straight answers that might just change how you think about your next website project.
Q: What Content Management System Do You Use?
A: WordPress. Full stop.
Before you start thinking about your nephew’s blog or that complicated site you heard someone complain about, let’s talk about why WordPress makes sense for bank and credit union website design specifically.
First, WordPress powers over 40% of all websites on the internet. That’s not because it’s cheap or easy – it’s because it’s incredibly robust, secure when properly maintained and flexible enough to handle anything a financial institution needs.
The security question always comes up, and here’s the reality: WordPress security isn’t about the platform itself. No, it’s about how it’s implemented and maintained. When properly configured with the right hosting, security plugins and maintenance protocols, WordPress sites are as secure as any other platform. Major financial institutions, government agencies and Fortune 500 companies use WordPress because it works.
WordPress is also user-friendly for your team. You don’t need a computer science degree to update content, add new pages or make changes to your site. The learning curve is minimal, which means you’re not locked into expensive ongoing contracts just to make basic updates.
WordPress also plays well with the tools you’re already using. Whether it’s your online banking platform, loan application system or marketing automation tools, WordPress integrates seamlessly with the technology stack that keeps your organization running.
Q: How is Your Website Structured Differently Than Others?
A: Many web design companies build websites that require you to come back to them for every little change. That might be good for their recurring revenue, but it’s terrible for your organization’s agility and budget.
Our approach to bank and credit union website design is built around one core principle: you should have control over your website. This means building sites with clean, logical structures that your team can understand and modify. It also means providing comprehensive training so your team feels confident making changes.
The goal isn’t to create a website that looks impressive in our portfolio. It’s to create a digital asset that serves your organization’s needs…both today and five years from now. That requires building sites that are intuitive for your team to manage and update over time.
We also structure sites with your actual workflow in mind. If your marketing coordinator needs to update rates weekly, that process should take minutes…not hours. Your website should work for you, not the other way around.
Q: Do You Use Website Templates?
A: Absolutely not. Every website we create is custom-built from the ground up.
This isn’t about being anti-template on principle; there are some decent templates out there. But your organization isn’t like every other financial institution. Your organization is unique, like a fingerprint. So why should your website be cookie-cutter?
Your brand has specific colors, fonts and visual elements that need to be reflected consistently across your digital presence. Your services are positioned uniquely in your market. Your consumers have specific needs and preferences that should influence everything from navigation structure to content organization.
A template might get you 70% of the way there, but that last 30% is what makes the difference between a website that works and a website that converts visitors into consumers. Templates force you to adapt your strategy to their limitations. Instead, your brand should be in the driver’s seat.
The Bottom Line
The right website becomes a strategic asset that supports your growth objectives, reflects your brand authentically and adapts to your changing needs over time. That’s not something you can achieve with cookie-cutter solutions or systems that keep you dependent on outside help for basic updates.
Your website should work as hard for your organization as you do. So, book a free consultation today. Get a bank or credit union website designed for you…not for a middleman interested in recurring revenue.
