Marketing

The Best Dads in Marketing

What do dad-related commercials say about credit union marketing? Find out in this On The Mark Strategies post.

Twitter Quitters, TikTok Chaos and More

What are the latest community bank and credit union social media trends? Read about them in this On The Mark Strategies post!

Don’t Forget Your History

Your past and future can coexist. Read more about credit union branding and marketing in this On The Mark Strategies article!

Minor Marketing Details Making Major Impacts

When it comes to marketing, everything matters. On The Mark Strategies’ latest post goes over small details your financial institution marketing misses.

Marketing Lessons from Star Wars

Star Wars quotes contain wisdom for every situation, including marketing. Come learn some financial institution marketing tips in the latest On The Mark post!

Three Vital Parts of a Conversion Campaign

A core conversion means big changes for your members or customers. Learn how to craft the perfect conversion campaign in On The Mark’s latest article!

Elements of a Good Video Testimonial

People are far more likely to do business with you after watching a video testimonial from someone who has. Here’s how to make that testimonial count.

Don’t Hunt for Easter Eggs

Don’t let your credit union or community bank strategy be as random as an egg hunt. Find some tips in On The Mark’s latest article!

Is Your Marketing Strategy Missing Messaging Opportunities?

Your marketing strategy may be missing obvious ways to craft a message that sells. Read On The Mark’s blog article to learn more!

Five Items You Must Assess About Your Marketing

If you improve marketing, you improve the entire organization. Here are five items you must assess.

Marketing Lessons from Super Bowl LVII Commercials

Discover the latest credit union marketing strategies from Super Bowl LVII commercials. Read On The Mark’s blog post for insightful takeaways and tips.

What Compelling Copy Looks Like (Part Two)

Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important.

Three Marketing Tips for 2023

When it comes to marketing, you never want to see your institution fail. Here’s how to succeed.

The 52-Week Social Media Challenge

Up your social media game with On The Mark Strategies’ 52-week challenge. Learn more about great social media services in this blog post!

What Compelling Copy Looks Like (Part One)

Give your members or customers an identity that sells.

Fun Holiday-Themed Marketing Ideas

Grow your credit union with effective marketing strategies tailored to your unique needs. On The Mark Strategies can help you through the process.

Three Ways to Thank Consumers

You’re not getting far off the starting block without saying the occasional “thank you.”

You’re Boring? Then Market Like an Insurance Company

Help your brand stand out with marketing that is anything but boring. Learn more in this On The Mark Strategies credit union creative services post.

Three Marketing Lessons from the US Military

America’s military has shown time and again the power of great marketing to stir people to great action.

Bump, Don’t Butcher Your Marketing Budget

During slowdowns, most institutions start cutting their marketing budgets. But is that the right strategy?

Write Email Newsletters People Want to Read

Email newsletters are a dime a dozen these days. That means it’s more important than ever to stand out.

Go Deep Rather Than Wide With Your Marketing

When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel…

Your CFO’s Best Friend During Budget Cuts

CFOs are, understandably, making budget cuts across the board right now. As the economic downturn following COVID-19 takes its toll on the market and on individual consumers, credit union and community bank leaders are looking for anywhere they can cut spending. But...

When Members Are In Trouble, Communicate Double

Member communication can sometimes feel like another thing on your to-do list, especially if you’re also juggling…

What TV Fathers Teach Us About Content Marketing

Father’s Day is this weekend; and as much fun as it is to give the father figures in our lives an appropriately good…

What Makes a Good Testimonial

Word-of-mouth is the number one source of growth for community chartered credit unions and banks.

What Parenthood Teaches Us About Marketing

Marketing lessons are everywhere. Take parenting, for example.

What Gen Z Wants (and how to give it to them)

Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind?

Want Younger Members? Try Sticker Marketing.

You want to get younger. But how? Try sticker marketing…

Three Ways to Get New Consumers (and Retain Them Too)

Your credit union or community bank needs new members or customers.

Three Marketing Messages to Help Your Members Fight Inflation

Your job as a financial organization is to help people fight inflation. “Inflation” has always a dirty word…

Three Social Media Strategies to Increase Engagement

How do you escape a cycle of non-engagement? Here are three social media strategies to get you going.

Three Keys to Better Branding in 2021

Branding in 2021 is not going to look massively different than branding in previous years...it will just be about a thousand times more critical that you get it right. In the current market environment, financial institutions need a lot to succeed. Dedicated staff,...

Three Digital Marketing Mistakes You’re Probably Making

Are you and your marketing team taking a closer look at your digital marketing? If so, then chances are you've made at least one of these three common mistakes in your quest to "do more digital." Here they are, plus tips for how to fix them. Digital Marketing Mistake...