Marketing

Email newsletters are a dime a dozen these days. That means it’s more important than ever to stand out.

When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel…

CFOs are, understandably, making budget cuts across the board right now. As the economic downturn following COVID-19 takes its toll on the market and on individual consumers, credit union and community bank leaders are looking for anywhere they can cut spending. But...

Word-of-mouth is the number one source of growth for community chartered credit unions and banks.

Marketing lessons are everywhere. Take parenting, for example.

Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind?

Your job as a financial organization is to help people fight inflation. “Inflation” has always a dirty word…

How do you escape a cycle of non-engagement? Here are three social media strategies to get you going.

Are you and your marketing team taking a closer look at your digital marketing? If so, then chances are you've made at least one of these three common mistakes in your quest to "do more digital." Here they are, plus tips for how to fix them. Digital Marketing Mistake...

Video marketing is vital when it comes to communicating about the important events at your institution.

“You do not rise to the level of your goals. You fall to the level of your systems.”

Don’t throw ideas at a wall and see what sticks. Hone a TikTok strategy.

Credit unions and small community banks are facing competition in one of the most unexpected banking spaces.

The classic Boy Scouts motto famously says, “Always be prepared.” Despite disaster recovery and pandemic plans, I’m not sure anything could have prepared credit unions and community banks for COVID-19. But we can prepare for the post-pandemic world. How? By getting...

Famous author, lecturer and sales guru Dale Carnegie once said: "Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” We certainly live in a time of doubt and fear....

Some financial institutions share a common misconception that marketing isn’t affordable when times are tough. Nothing could be further from the truth. Marketing doesn't have to be expensive. Aside from what you already pay your employees, it doesn’t cost a thing to...

What a game, what a halftime show and what about those commercials!

You have a brand, and you have a marketing strategy in place to get your message out to the masses.

Marketing during an economic downturn may feel counter-intuitive. Slimy even.

Aristotle famously said, "Knowing yourself is the beginning of all wisdom." Do you know your credit union or community bank? What Aristotle refers to is self-introspection. It's the exercise of looking at yourself from the outside to learn, evolve and improve the way...

Is Your Marketing The Pirates Who Don’t Do Anything? – On The Mark Strategies

“How do we reach Millennials?” is a question we hear often from credit unions and banks, particularly this time of…

The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing.

“Slump? I ain’t in no slump….I just ain’t hitting.”

Fall is almost here. While you may still be experiencing 100-degree heat (like those of us in Texas) and the “dog days of August,” Fall (and Fall marketing campaigns) are just around the corner. Fall has typically meant football, festivals and funnel cakes. Of course,...