“We’d have to pay more for an on-staff marketing person, and they wouldn’t be able to do what On The Mark does for us. I’m confident that everything On The Mark Strategies delivers will be at a high level.” -Tonia Clark, CEO, Allied FCU
On The Mark Strategies serves more than 15-to-20 organizations as a marketing partner. Marketing partnerships tend to be a good fit for organizations wanting to save money on staffing, maximize their bandwidth and maintain a consistent marketing pace.
Many of our marketing partners stick with us for years. But of course, we aren’t the only marketing agency out there. Here’s what makes us different from others:
- Long-term relationship with your Account Executive and project team (rather than a revolving door of agency contacts)
- Custom designs for each client (we don’t rehash or port over graphics between clients)
- You feel valuable because you are valuable to us (not just a set of dollar signs)
See how Allied FCU realized incredible impact from its yearslong credit union marketing partnership with On The Mark Strategies.
Situation
Allied FCU is a credit union with powerful community connections in the cities of Arlington and Mansfield. But without a dedicated marketing staff member, its marketing struggled with consistent messaging, appealing visuals and cohesive brand direction. Credit union leaders sought out an expert credit union marketing partnership to secure results.
Actions
On The Mark Strategies worked with Allied FCU to cement the credit union’s brand direction and create beautiful marketing that appealed to the community. “What On The Mark creates for us is just as good as, if not better than, what the bigger financial institutions are producing,” said Tonia Clark, CEO of Allied FCU. Examples of deliverables provided as part of the partnership included:
- Marketing plans and regular meetings with the team
- Blogs, newsletters, emails and other human-written copy
- Branch posters, digital ad designs and other graphic designs
Clark highlighted not only the deliverables’ quality but how On The Mark Strategies delivered them too. “On The Mark Strategies sees us as important. We’re a valued partner. No matter our ask, we’re never pushed aside.”
Results
With On The Mark Strategies’ guidance, Allied FCU strengthened its brand with stellar marketing and its Casual for a Cause Program. This program allows staff to dress casual at work in exchange for donations to local causes. Hundreds of dollars are donated every month. Overall, the partnership between Allied FCU and On The Mark Strategies increased brand recognition in the community.
“We went from having maybe 20 Google reviews to close to 500 now. Social media presence has just skyrocketed. On The Mark’s been a major part of that,” Clark stated.
Do you want similar value? Book a free consultation and get marketing help from the On The Mark Strategies team.
