Marketing Partnership
Your full-service marketing team for financial organizations.
– FINANCIAL SERVICES MARKETING PARTNERSHIPS –
Your plate is full. You have enough to do without adding a marketing workload on top. Get financial services marketing without the extra full-time employee expenses.
On The Mark Strategies partners with financial organizations as a full-service marketing department, bringing strategy, creative and execution together so nothing falls through the cracks and your marketing is always working.
Grow Your Reach
Your marketing should be reaching the right people with the right message at the right time. Most financial organizations struggle with at least one of those three. We help you get clear on your target audiences, sharpen your messaging and build a financial services marketing strategy that puts your organization in front of the consumers most likely to grow with you.
When your reach grows with intention, your results follow.
Increase Consumer Retention
Acquiring a new consumer costs significantly more than keeping an existing one. But if your organization isn’t communicating consistently, you’re leaving the door open for competitors to walk right through.
We help financial organizations build regular, meaningful communication with their consumers so your brand stays top of mind between transactions. From email campaigns to social media content to targeted outreach, make sure the consumers you’ve already earned know you’re still paying attention.
Eliminate the Guesswork
Marketing without a strategy is just spending. Bring a proven approach to financial services marketing that removes the guesswork and replaces it with a clear plan your team can execute.
Every tactic we recommend is rooted in what actually works for financial organizations, not generic marketing playbooks. And, if you’re not sure where your current marketing stands, our marketing assessment is a good place to start.
Want to dig into what effective financial services marketing looks like in practice? Check this out:
Two New Financial Services Marketing Lessons From Donald Miller
Testimonials
“What On The Mark creates for us is just as good as, if not better than, what the bigger financial organizations are producing.”
Tonia Clark
CEO, Allied FCU
“Despite challenges with the housing market, the success we saw during the market change was incredible. Thanks to our work with On The Mark Strategies, our team pulled off a record-breaking performance.”
Chuck Miller
President, First Bank Mortgage
“We could not have done the past few months without you guys. You just knocked stuff out, and we could not have asked for a better lifeline. The OTMS team has been amazing and just what we needed.”
Ashley Kohlrus
COO, MDC/Curcuit
The Financial Brand recently found that organizations investing in marketing saw better business results. Are you investing in your marketing?
FAQS: Financial Services Marketing Partnership
What is a financial services marketing partnership?
A financial services marketing partnership is an arrangement where an outside agency serves as the dedicated marketing department for a bank, credit union, fintech, insurance provider, wealth management firm or other financial organization. Rather than managing marketing internally or piecing together multiple vendors, your organization gets a single team handling strategy, creative and execution, all with financial services expertise built in.
What are the benefits of outsourcing marketing for a financial organization?
Outsourcing marketing gives financial organizations access to a full team of specialists without the cost of hiring them individually. You get consistent output, a clear strategy and experienced execution across channels like social media, campaigns and content, without pulling internal staff away from the work that keeps your organization running.
How do I know if my financial organization needs a marketing partner?
If your marketing is inconsistent, your team is stretched too thin to execute on a strategy or you’re spending budget without seeing clear results, a marketing partnership is worth considering. A marketing assessment can help identify where the gaps are and what kind of support would make the biggest difference.
What should I look for in a financial services marketing partner?
Look for an agency that specializes in financial organizations, not one that occasionally serves them. Your partner should understand your audience, your competitive environment and the unique challenges financial organizations face. They should also be accountable to outcomes, not just activity, and function as a true extension of your team rather than an outside vendor.
Can a marketing partnership work for a smaller financial organization?
Yes. A marketing partnership is often most valuable for smaller financial organizations that don’t have the budget to build a full internal marketing team but still need consistent, professional marketing output. On The Mark Strategies works with financial organizations of all sizes and scales the partnership to fit the organization’s goals and resources.
