by OTMS Staff | May 21, 2025 | Branding, Strategy
No matter how you slice it, these are challenging economic times for your bank or credit union brand. According to CNBC, the economy shrank 0.3% in the first quarter. Whether your executive team is using the “R” word or not, the reality is there are headwinds (and not...
by OTMS Staff | May 16, 2025 | Strategy
It’s one of the most famous twists in movie history. And it’s relevant to your bank and credit union strategy, marketing, branding and training right now. So, what’s the twist? It’s the climax of “When a Stranger Calls.” A babysitter receives threatening calls...
by OTMS Staff | May 7, 2025 | Strategy
Wouldn’t you want a chocolate bunny bank or credit union strategic plan? After all, chocolate bunnies are typically gigantic and delicious. They wear massive chocolate grins, have chocolate ears that reach to the clouds, yell “eat me” at you from store shelves...
by OTMS Staff | May 2, 2025 | Marketing, Strategy
Almost everyone is familiar with the “Where’s Waldo?” search-and-find books. These books show massive images covered with colorful chaos at beaches, mansions, forests and many other locations. The reader’s objective is to find Waldo, a man dressed in a candy cane...
by OTMS Staff | Dec 31, 2024 | Strategy
It’s always a good time to start thinking about your strategic plan in the coming year…and swerving to avoid success-devouring potholes. There are some strategic planning mistakes leaders make every year. Let’s go over three of these common errors (and how to...
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